With online being the predominant medium to promote the products and services, setting up a lucrative website with stunning features won’t be a wrong move. To achieve a huge audience, the best and easiest trick is by creating a powerful website. However, remember, the entire success of your business relies heavily on the website you have designed. So, before setting up a website for your business, take your time to analyze and plan before executing it. If you are a novice with no prior experience on creating websites, this article would help you end up with a high-quality crowd-pulling website. Some of the practical tips cited in this article would assist you in creating a fascinating website to kick start your online business campaign today.
#1 Notify people
The first and foremost thing one should consider before developing a site is buying a domain against his company. Make sure the domain name includes the name of the services or business you represent in order to make it easier for the search engines to crawl and index your site. Upon buying a domain name, insert a holding page stating “website under construction.” Even though it seems simpler, it stimulates the curiosity of people over the launch of your new website. Never take this step for granted; it works most of the times.
#2 Pick the best colors and themes
Well, the best and easiest way to identify the best color combination is with the help of your logos or symbols. Creating a website matching the colors of your logo gives a clear picture to the audiences and encourages them. Generally, people love to create difference using colors. For instance, most people believe in coloring their web pages with different colors on each page. In fact, it backfires oftentimes. It completely brings down the professionalism of the website and forces most audiences to leave the website instantly. Selecting the right color combination is crucial as it uplifts the visibility of your site to a great extent. Also, you can make use of themes available online nowadays. There are millions of themes present online and finding the best one won’t be a tough job.
#3 Creative content
Creative content is the key feature which works great for your business. A neatly and professionally written content on your page brings in more traffic as it gets easily crawled by search engines. Having high-quality content in the site is a huge plus for all online business, irrespective of their sizes.
#4 Reduce image use
Though images play a vital role in promoting your products and services directly to the customers, adding plenty of images to your site is not recommended. The more images you add to your site, the more your system slows down. No one loves to visit a website which witnesses slow operation. So, minimize the number of images in the website by retaining the best and worthy images for your business. However, if your entire business is all about images and photography, then you can try out some additional measures to make your system work faster even after the addition of a bunch of images to the site.
#5 Easy-to-use navigation
Navigation features hold the key to the success of any online business. So, make sure your site incorporates easy-to-use navigation features to make it extremely easy for the customers to utilize your website to the fullest. Adding navigation bars to the top of the websites would provide easier access to the visitors which in turn tempt them visit your site again and again.
#6 Browser compatibility
On failing to check the browser compatibility while setting up a website can easily trigger the collapse of your online business campaign. For instance, a website created without keeping in mind about the browser compatibility may not be pleasant to view in different browsers. It is not necessary that everyone should use the same browser, so design a website that is compatible with numerous browsers to make your business a success in the market.
#7 Add limited effects
It is wise to add different effects; but adding tons of visual effects to the site would easily bring down the performance of the website by making it a mess. Your site may soon lose the online reputation which in turn leads to bizarre results. So, design your website with limited effects that is eye-catching and effective online.
#8 Allow links in and out
Link building is an excellent way to raise a best website. Allow links to your site from high-quality sites related to your business and share your links with them to improve (page rank) PR of your site. It is an interesting strategy to improve your business.
#9 Search engine optimization
Bringing traffic to your site without the help of SEO is never possible. Create the right meta tags, descriptions beforehand and generate keywords based on the products to optimize your site perfectly. A perfectly optimized website with spellbound features will appeal great to the visitors undoubtedly. It is a slow process but steady and trustworthy.
#10 Stay connected with visitors
This is yet another interesting strategy most businesses fail to follow. Remember, listening to the customer queries and helping them with necessary solutions are the best ways to improve your business prospects. In fact, there are plenty of tools available online to stay in touch with your customers. Improve your customer base with ease by staying connected with your customers always.
All the steps mentioned here would be quite useful for beginners who try their hands at setting up a new website. Whatever I have mentioned here are just a few, compared to materials available online. I hope everyone enjoyed this article. So, kick start your online business campaign today and earn reputation online with ease.
Written by Melvin Rajiv. Edited by Aritra Roy.
Melvin Rajiv enjoys writing about technology topics for the web where he can share his knowledge and interest with others. Melvin encourages the use of Pinterest Clone Script and he has also started write for WordPress Photo Gallery Plugin