If I say Ecommerce or online shopping is all that rules the Internet, I am sure Facebook is gonna kick me off! Ecommerce and Facebook can be two ultimate milestones of the web which without Internet becomes null. It has been reported that an average of 40% of individuals who purchase online are shopping via social networking sites. Everyone of us have accounts on Facebook and I am sure each one of you will be falling under those 800 million users. If 41% of Facebook users are recommending products on Facebook, why not your product is on their list?
Entrepreneurs who are effective Facebook users achieve their 20% of sales via Facebook. Each month there is a 10% increase in Facebook store transactions. Average total time spent on Facebook site is 14 minutes, which is higher than that of Google. An effective Facebook store can be built in a few minutes, if are a real owner of an online business. You can simply count on the money which Facebook is making for you if and all you are aware of the tactics to promote your products via Facebook.
Create Your Facebook Store Appealing
Creating a Facebook store is entirely easier, which can be done in a few steps with the appropriate extensions and applications provided exclusively for that. Apart from that, it is important that it should be designed in an appealing way. The store should be quite welcoming and incorporating the actual features as that of your website or business. Never make it dull-looking or confusing. A simple but creative store will really work out. Judge your store as a visitor and check whether it is inviting.
Find Your Audience
I am sure you will know who your target audiences are. If not use analytics. Google analytics show you off who they are. Target on those who will be using your products and services. Facebook also has a built in page insights tool, which allows you to determine your audience. And also, each business has got a unique number of audiences.
In order to achieve a greater circle or a better social media exposure, the first and foremost requirement is promotions and offers. Offer some free samples and trial version of your products and ask your users to like your store to reward. Customers will surely do this because free versions are greatly in demand anytime. Also try on the buy 1 get 1 philosophy. There are plenty of ways one could promote a store. Just Google around and find the techniques that serves this purpose.
Try using online storefronts like Shopify, eBay, Magento, Prestashop and ZenCart. This can be a way to integrate your products and services across the web. Integrating storefronts straightly with your brand allows your customers to connect with your Facebook store.
Go Live & Current
Facebook is sure to stay in the market for more than a decade, though other social media networks do not or maybe. Hence making your store active on Facebook matters a lot and keep it updated every now and then for a promising result.
Creating a Facebook online store can be the only solution to help you sell more number of products online. By integrating Facebook with your eCommerce store, there is nothing you got to bother about sales conversions.
Written by Melvin Rajiv. Edited by Aritra Roy.
Melvin Rajiv who enjoys writing about technology topics for the web where he can share his knowledge and interest with others. He is currently writing blogs for Magento Facebook Login. Catch him on Facebook, Twitter and Google+.