Social media is one of the most cost effective ways businesses can promote their products and services on a limited budget. As such, more businesses than ever are jumping on the social media bandwagon. Subsequently there is a growing demand for social marketing software to help businesses fast track their social media efforts.

Dozens and dozens have flooded the market to meet these needs. Navigating the vast amount of software on the market can be a time consuming task.

So I’ve done the hard yards for you and narrowed these down to 12 of the best social marketing software for businesses.

12 Best Social Marketing Software

SocialOomph

Previously known as TweetLater, SocialOomph has a range of features to fast track your social marketing. It features a scheduling messages feature with micro-targeting, the ability to track keywords on Twitter, schedule posts, shorten URLs using bit.ly and much more.

thismoment

This social marketing software enables users to manage their online presence on multiple social sites including Facebook, Twitter, YouTube and iPhones, as well as efficiently create a range of content from posts to videos to build greater relationships with their social communities.

MediaFunnel

MediaFunnel supports multiple team members who need to manage Facebook and Twitter. It offers an interesting editorial review feature to ensure only appropriate messages are sent out, monitoring of important keywords and integration with Salesforce.

Vitrue

This is an advanced Social Relationship Management (SEM) platform helping you create Facebook tabs and apps to promote your business, social publishing and mobile solutions. This is a great option for those who don’t have their own in-house development team to constantly create apps.

Sprinklr

Sprinklr offers both social marketing software and consulting services for those who prefer to outsource their social media. Its solution covers the different lifecycles of customers from research to measurement including detailed analysis of your social audience. Keep in mind, this comes with a hefty price tag.

Janrain

This allows users to connect to sites by logging in with social networks, helps facilitate navigation across multiple websites & affiliate sites with a single log-in, while capturing data to help personalize the experience for users.

SocialMotus

This free, yet powerful social management dashboard contains everything you need to effectively manage, build and measure their social communities. Features include team workflows, priority messaging, tracking campaigns and leads discovery.

Sendible

While this is not as comprehensive as most of the software above, it is worthy of being mention due to the large number of social networks it supports (30 +). Most software on the market only support a handful of social sites. With this you can perform basic engagement, publish messages, monitor keywords and manage social contacts.

Hootsuite

Hootsuite lets you manage multiple social accounts for the major social sites including Facebook, Twitter, Google +, LinkedIn and YouTube.  Perform all the basics you need to effectively manage, monitor and engage with your social accounts from one simply dashboard. The layout means it offers a great birdseye view of the various engagements (e.g. mentions, direct messages etc) you receive.

KickApps

KickApps focuses on advanced social content management. With this nifty software, you can develop branded communities, social applications and interactive widgets for your websites and other online communities you’re involved in.

Postling

This social marketing software is specifically geared towards local businesses, with a free version for small businesses and personal use. Users can create content, manage their accounts and reach out to new target audience members.  It supports Facebook, Twitter, Flickr and multiple blogs.

pop.to Social Marketing

Pop.to offers a suite of marketing tools to help you promote your products and services. You will be able to access their social dashboard for an overview of social activity, feed-enabled widgets, segmentation tools, conversion tracking and more.

There you have my 12 best social marketing software to help businesses fast track their social media efforts. This is by no means a comprehensive list as there are dozens and dozens of software on the market, but based on my own evaluation and testing, these are 12 of the best that I have come across.

Do you have any software or tools you want to recommend? Let me know in the comments below! 

Written by Siv Rauv. Edited by Rahul Chowdhury.

Siv Rauv is a Marketing Executive at SocialMotus, a comprehensive and free social marketing software. Now you have everything you need to get Twitter followers fast, handle priority messages quickly, track conversions and stats from Twitter and Facebook post and much more, WITHOUT paying hundreds of dollars.

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