Since early 2011 when they updated their Panda algorithm, Google has concentrated its efforts to making sure that people have an enjoyable and productive experience when surfing the internet. Although this update was helpful to many quality websites, it has devastating effects to millions of webmasters worldwide. With their rankings destroyed and web traffic at an all-time low, many people had to review their Search Engine Optimization (SEO) strategies and seek help from professional companies to help them recover from the crippling effects of the Google Panda. Hardly a year after the dreaded Panda update, Google stepped up its anti-spam campaign by updating another major search engine algorithm, the Penguin, which came with is fair share of surprises. Webmasters who want their blogs or websites to rank higher in organic search results and enjoy traffic must conform to its stipulations.
Effects of Google Penguin
The May 2012 Penguin update indicated Google’s dedication to fighting web spam. They initiated the changes to this algorithm to lower web spamming and worse still, remove websites or blogs that were using various black hat strategies to rank higher in its organic searches. People whose websites bore the brunt of these changes witnessed a drop in Google rankings, and therefore, experienced low traffic to their establishments. Furthermore, since they cannot file for reconsideration requests once this algorithm has penalized their websites or blogs, Google is forcing webmasters to work hard and repair the damage, before they regain their search rankings. To avoid these, and a host of other problems, you must understand all Google Penguin guidelines and implement them to the latter.
Tips to Survive the Google Penguin Update
Even though the Penguin has had a damaging effect on many websites since its inception in early 2012, those who suffered the effects of this algorithm need not have sleepless nights. They should consider the following Google Penguin tips to survive through this storm and avoid future problems:
Tip 1: Create Quality and Original Content
To survive the Penguin update, you should create quality and original content that will satisfy the needs of your visitors. Make sure that your content is persuasive and useful, and can start productive conversation in various social media platforms and online forums. Even though you should create content that makes your online presence as informative as possible, be careful not to flood the web with your identity. Google Penguin can pick this and consider the activity as spamming. Browse your content to make sure that you have no duplicate content. This includes blog posts, comments, and any other area that can have duplicate content. Finally, although you can earn money by promoting affiliate products or running pay-per-click (PPC) advertisements; do not overemphasize your website with them. Maintaining the content to advertisement ratio high will always work in your favor.
Tip 2: Have a Strong Linking Building Structure
Have a strong link building structure that will please the Penguin algorithm. First, you should create a niche website and stick to it. By adding content that is irrelevant to your niche, your website will have many irrelevant links that can attract damaging penalties. Find and delete all these links and scrutinize all guest posts before adding them to your website or blog. Do not concentrate on getting anchor links from only one competitive keyword. Instead, you should promote your website or blog using many keywords related to your niche. Finally, instead of focusing on backlinks, it is advisable that you create a strong internal linking structure and optimize your page title, alt, and description tags. Interlink all related pages with each other to help visitors find content easily.
Tip 3: Avoid Keyword Stuffing
Keyword stuffing was the key to ranking higher during the pre-Panda years. However, because it is a kin to spamming it attracts many penalties in this post Penguin era. Even though keywords remain an important aspect of SEO, you should keep the stuffing to a minimum. Remember to write naturally and if necessary, keep the keyword density at around 2 percent. This reduces your chances of spamming and thus, attracting the wrath of the Google Penguin.
By considering foregoing Google Penguin tips, you please the algorithm and improve your search rankings. This converts to a lot of targeted organic traffic to your website and or blog.
Written by WebSling author. Edited by Aritra Roy.
The author is a professional writer at websling.com. He writes on topics related to website design, computers, and information technology in general.