King Content came close to dying several months ago – or it seemed that way, at least in the circles (the vast majority) that haven’t heard of the phrase “content marketing” before the Penguin. Now it is certainly coming back to life, big time: even those who have been living under the rock are learning that “quality content” is, should and will be the alpha and omega of all of your marketing efforts.
Never forget one simple thing, that content is always given the utmost priority by Google and other search engines. Content was, is and always will be King. Whatever, changes come in place, but there will be nothing that can replace the importance of good quality content. Because the readers want to read something, good, useful, informative and resourceful. So, it is your duty to provide them with the best possible content. If you do your part, Google will take care of the rest and will bless you forever.
(Image Source: Comluv.com)
Starting From Your Website
The success of a business website, personal blog, affiliate website or any other kind of your Internet possession is indisputably tied to the content you publish on it. Not only does it need to be of at least average quality, but you have to constantly add more of it if you want to ensure the long-term success of your project.
From the SEO point, it doesn’t matter much if that content is concentrated around your main keyword, if you do the rest of the on page stuff right; just write a lot, and make sure that the content you write is in some way connected to your main topic. Adding new content helps you freshen up your website while allowing you to get more traffic from long tail phrases, since most of the website’s authority should come from the amount and the quality of the content you put up.
That’s why adding a blog section to any kind of business/money making website should be your first priority; the format of blog posts allows you to cover more topics and to be creative, which can sometimes be a welcomed distraction.
But It Doesn’t End Here…
Naturally, the more effort you put into your prime property, the better. But you can’t get away with easy solutions anymore when it comes to the promotion of that property either.
Content rules guest posting. Even blog commenting.
And no, I’m not talking about the regular write-a-lot-to-get-many-links-and-traffic stuff. We’re long past that stage.
We’ve switched gears here. Producing massive amounts of articles for guest posting is still working, but blog owners are complaining more and more about the quality of pitches they’re receiving. Which means, if you want to land a guest post on a decent (and soon it will be even for the half decent) blog, you have to do better than just mass-producing.
The same goes for blog post comments: if we disregard the obvious spammy ones, the only way you’ll get traffic from your comment is to make it a fantastic one. Links, you’ll get them either way (not very useful, but still); if visitors to your blog are what you’re after, just a decent comment won’t do.
Forums? YouTube? Not to mention natural links from authority sites. You name it – if you want anything from any kind of site today, you have to fight for it; and good content is your strongest weapon.
Content Also Rules Your Mailing List, Don’t You Forget That!
Yes, there too, even if it has nothing to do with Google. Even with your list, with the people who have willingly given you their name and email address – remember that you’re probably not the only one in their Inbox; the content you are sending them is what will differentiate you from the others. The welcoming email is a good place to start when you’re aiming at making an impression – a tiny change in heading will do, or the body that’s personalized a bit beyond #firstname.
It’s tough out there; there are so many smart and interesting people who want exactly what you want: links, traffic and sales, from the same places as you. Content isn’t about Google anymore – they’re easy enough to fool; it’s about grabbing people’s attention and emotions and being better than anyone else who’s trying to do the same thing.
Written by Jeff. Edited by Aritra Roy.
Jeff is an SEO expert and content contributor for several companies. He is also a CEO of nPromote.com, an SEO Company in NYC.