It takes two to tango but it will take seven to make your website as your brand’s best marketing heaven. Yes! Nothing else other you’re your website can express your brand and give it a unique identity. When you’re trying to brand your website, internet marketing always plays a predominant role.
This is mainly because of its potential to reach myriad people at a time, grab their attention towards your business, bring in more potential customers and boost your revenue through the brand awareness it had vested in the minds of your target group. Let’s take a look at the best seven internet marketing techniques for branding your website.
Make your Brand Close to your Target Group
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Before kick starting your internet marketing plans, focus on your brand name. Think in terms of your customer. Choose an easy, effective, impressive and a meaningful brand name that will make them remember your brand. Let every single aspect that revolves your brand like the logo, caption, favorite icons in the URL bar of the browser and few such elements speak the same language as your brand does. For example: Think of the powerful ‘Nutritional and health related food’ brand ‘NESTLE’.
This brand name is easy to remember with its real meaning of sharing good things like the birds closely placed in a nest. You can also recollect its logo of a nest with a mother bird and the two little ones along with its wonderful caption ‘Good Food, Good Life’. Everything sounds great just by travelling on the same line and this is the real secret behind the success of numerous celebrated companies like Nestle.
Effective Email Promotion
Promoting your brand through emails acts as an effective way of widening your trade name if you follow certain important things like using your company’s own website email instead of the free mailing services like Google, Hotmail etc. Trust me this will certainly pay you back and you can also use the free email services like Google or Yahoo!
And redirect them to your company’s email. Example: Use [email protected] instead of [email protected]. This makes your contact a bit more professional and branded as anyone can have a Gmail address, but when you are using your own company email address, you are giving your email stand out from the crowd of emails of the receiver.
Social Networking Channels Spell the Magic
Social networking channels are the magical wands in your hand for popularizing your website’s brand. You can use social tools like Facebook, Google+, Twitter, Pin it and other social media channels for sharing your regular business updates and maintain a cordial relationship with many of your existing customers as well as your potential ones too.
Search Engine Optimization spreads the Fragrance
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How can you forget SEO services while you are on a mission to brand your website? It is the best web marketing strategy to increase the visibility of your website, bring in huge traffic, augment your rate of conversion and help your website’s brand reach huge number of people with the high search engine rankings than your competitors’ brand in the popular search engines.
Correlated Communities Commemorate
You can honor your brand by getting your website scheduled in news stories, publishing guest posts and more in your related community websites and other social blogs. You can also comment on your competitor’s forums and blogs for extending your brand responsiveness.
Your website can act as your own marketing partner with an optimized content, imperative ‘Home page’, engaging ‘About Us’ page, clear and concise ‘Products or Services’ page along with ‘Frequently asked questions’ and ‘Contact Us’ page to guide them throughout.
Giveaways and other Online Advertising Campaigns
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You can conduct contests and giveaways like clothing, pen, business cards, shopping bags etc. with your brand name. You can also make use of other online advertising campaigns like Google AdWords, PPC campaigns etc, for branding your website.
Following these seven simple steps can never drive you away from your promising website branding journey, and give you a better website. Hope you win this chase and I’m keeping my fingers crossed for you!
Written by Alfred. Edited by Rahul Chowdhury.
Alfred is a professional blogger working at SEO Services Group, which provides customers with Search Engine Optimization, Internet Marketing and Social Media Marketing services, according to their specific requirements.
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