What is CTR? The abbreviation of CTR is Click-Through Rate. Now what this techy term actually means? Its simple, Click-Through Rate is the percentage of clicks you get from the search engine results for a certain query and impressions.
Suppose, for a search query “cheap red flowers”, your site gets 1000 impressions, and is clicked for only 55 times. Then your CTR is 5.5%. You can never get 100% CTR for any query. This is practically impossible to achieve. The CTR of any website depends on many factors, like the position of your website in the search results, the title of the result, reputaion of your website, etc.
None of the factors alone determines CTR, but many factors collectively determine it. Even if you have a position of 7-8 in the SERPs, then also you can get more visitors than the 3-4 position results, if the other factors work better for you. This is the charm of CTR, even with lower rankings, you can get more clicks than the ones with higher rankings.
In this article, we will discuss few factors in brief that determines CTR and few techniques to improve or increase your CTR.
1) Write A Catchy Title
This is very important indeed. You should try writing the title of the article in such a way, that it attracts attention of your visitors.
A simple way to do this, is to make a search on the keyword on which you are focusing your certain article on. Observe and analyse the results in the search page. See the title’s that your competitor’s have written. Understand their keyword placement style and attention seeking tricks.
Now try to write the title of your articles in such a way that they are different from others and seeks the maximum attention. All you need to do is make your title stand out to be completely different and appealing than others.
Here are few examples for you.
Quick Tip: Place the keyword in the beginning of the title. This hepls a lot, not only in getting better SERP rankings but also in increasing your CTR. Frame the title in such a way, that you can place the keyword that you are targetting, in the beginning of the title.
2) Write A Good Meta Description
Though Google don’t take meta descriptions, meta keywords into consideration while ranking sites. But still it is important, if you want to increase your CTR.
Write a good meta description. Try to make it short, not more than 160 words, and as informative and descriptive as possible.
This meta description is a short summary of what your entire article is about. Google may or may not show it in the SERPs. But if its shown, then it needs to be informative and must appeal the visitor to click on your link. Visitors generally have a tendency to read what the article is about before clicking on it. So don’t give any chance for them, of not clicking on your link, after reading your description.
3) Get Google Authorship
This is indeed the most important factor that can increase your CTR drastically. It literally does, I can tell you. So, what is Google Authorship? By Google Authorship, you can let Google know that you are the author of the article.
Google Authorship has huge impact in SERP rankings. Not only that, it can also increase the CTR drastically. The reason is simple, if you have Google Authorship enabled, then Google will show a small picture of yours in the search results page right beside your webpage link.
“A picture speaks more than a thousand words”. You probably have heard of it before also, but truly it matters a lot having your head-shot beside the search results. This will make your result distinct and more attention seeking than others. In a list of 10 links, the users, at a glance, will tend to click on the ones that have a picture beside them, thereby drastically increasing your CTR.
4) Build An Author Reputation
Building an author reputation has a good impact in increasing yours site’s CTR. The idea is simple here. When an user will search for a certain query, they will be provided with a list of 10 links. But they will tend to prefer to click the ones whose authors are known to them.
Suppose, you search for “Best chrome extensions” in Google. The search results appear. But at a glance, which result attracts you the most? My article comes in the 7th position in the SERPs, but suppose you know me and you have read many other articles written by me, before also. You know that I write quite good and my articles are resourceful and informative. Then most likely you will want to click on my link which though is in the 7th position, but will still attract more visitors than others.
So, write good quality content. Try to increase your exposure as an author. Write not only for your own blog, but also for many other blogs. Try to write for popular and well-reputed blogs because a single popular blog can give you much more exposure than many other less popular blogs. Try to be a blogging superstar.
5) Build A Brand Reputation
This is also very important in improving CTR. You should try to increase your brand value, which means, try to make your website trusted and liked by others. The more, people comes to know about your website and trusts it, the more your brand value would increase.
Take the previous screenshot as an example. There are sites like MakeUseOf.Com, TechRadar.Com, PCMag.Com, which have much more brand value than my site. Much more people know about these sites and also for a very long time. They have existed for a very long time, and have provided great quality content for a long period of time. So people know the and trust them and are more likely to click on these sites.
So, if you can blend all of the above factors, and make them work for your site then you surely will have much better CTR. Concentrating on a single factor, and leaving out the rest will do no good to you. If you can write a great “attention grabbing” title, an informative Meta Description, get Google Authorship for your site, build your author reputation and brand value slowly over time, then you will see maximum results and will have the much higher CTR than others.