Half of the battle in SEO is knowing which keywords to target. If you are not finding the absolute most profitable keywords in your niche, then you are truly leaving money on the table. Finding the right keywords has become more of an artform with all of the competition that has emerged at the present moment, and so you need to pay much attention to finding the right keywords, otherwise ranking high in the search engine results pages would be very very much difficult.
Keywords that used to be fairly easy to rank for a few years ago are now ultra competitive. This means that keyword research has become even more important in recent years. There are a lot of things to take into account when you were analyzing keywords, and some of the most useful tricks when finding the right keywords are as stated below,
Automation and Tools
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Doing Your keyword research by hand might yield good results, but you are never going to be working at your most efficient when you are doing it by hand. Automation and tools are important for quick and effective keyword research. There are many different tools on the market, so finding a few of the more popular ones should provide enough tools for you to start doing at least adequate keyword research.
Most of the tools will examine several different factors, including the search volume, top 10 websites in the niche, and cost per click for PPC ads. Although you might not be advertising with Google at times, the cost per click can give you a good idea of the payout for Google’s advertising platform.
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Every solid SEO campaign should target short-term and long-term keywords. This means that you should be targeting keywords that you can rank for relatively quickly, as well as keywords that may take a lot more time and effort in order to rank for. Finding smaller keywords in these niches can definitely be to your advantage and allow you to easily capture a top 10 ranking.
Micro niches have been harder to find than they were in the early days of SEO, but are still fairly relevant. This ensures that your website is earning at least a small amount in the beginning, and has lots of room to grow with your long-term keywords. Google has made several updates that make it tough to rank for competitive keywords when your site is still relatively new. This forces new sites to target smaller keywords to have any hope for ranking.
Targeting Buying Keywords
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You should also place a lot of focus on buying keywords. This means that the searches are the types of searches that people will make when they are actually looking to buy a product. With these types of keywords, you can be sure that your conversion rate will be higher than your average keyword. This is because they are already in the mind state to make a purchase, and are going to be much more likely to convert.
This means that you can target smaller keywords, that are actually buying keywords, which in turn will give you a larger return on your investment. Also, since these are buying keywords, you do not have to sell them as much on purchasing the product which means that you can get away with slightly less effective copy.
These above strategies should help you in building up your blog, and rank high in Google, so as to get more and more visitors as well as customers to your site. We would love to know your success stories, so don’t hesitate to let us know.
Written by Charles Dodgson. Edited by Rahul Chowdhury.
Charles Dodgson works as a web content writer and editor for WL Marketing link builder company that offers need based and affordable SEO submissions to meet the website optimization and promotion requirements of businesses and professionals.
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