What sets the great blogs apart from the mediocre ones? What makes you bookmark a blog and go back there on a daily basis rather than seeing it once and opting not to look at it again? There are several things that set the wheat apart from the chaff, and knowing that difference is crucial if you want your site/blog to fall into the category of the greats and bring people back time after time – but the most important thing of all is to blog with passion and you will find that everything else is born out of this.

Write From The Heart

Think about the blogs you like and head over to those sites for a read. What does the writing have in common? Chances are that each of them feel like they’re writing to you. They feel like they’re enthusiastic real people who have a grasp on the subject and that are interested in what they are writing about. These people by -and-large are not blogging because they want to get rich, they are blogging because they genuinely want to write about those subjects. Can you say the same? If you currently write articles by looking up ideas online or on Wikipedia and then rewording what you read, then you aren’t really offering anything interesting to the reader and you aren’t entertaining them. Your site will feel lifeless and if you don’t sound enthusiastic, how can you expect your visitors to? Make sure that you want to write each topic and if you can’t find the motivation to write on a particular subject then perhaps it’s time to think about changing the title slightly so that it is more interesting?

Keep On Punching

Likewise if you write with passion and you write from the heart, then this is what’s going to keep you going long after you’ve started to worry that your site isn’t going to be a hit. If you can keep writing despite the fact that you aren’t sure any one is listening, then this will mean you’re unlikely to ever give up and it will mean that the site stands the test of time. Otherwise you’ll find that you lose interest in your site as soon as you start to feel deflated. Write for you and not for anyone else and you will be much more likely to be successful.

Be Creative

Likewise your site design and everything else should be creative and it should look like some thought has gone into it. Did you have a vision and a passion for your site before you created it? Or did you just use the first template you could find? You need to ensure that when someone sees your site, they are seeing something exciting and different and that has obviously had a lot of care and attention gone into it. That way you will be able to ensure that people realize the passion you have for the subject before they’ve even started reading.

One thing I have never understood is these people who will spend time and energy learning to code and coming up with inventive and genius algorithms all so that they can make a spam bot or content spinner – why not put that same time and energy into making a good site in the first place that people actually want to come to?

To do this you need to love what you do, and if that comes across then other people will want to visit your site.

Put It Out There

You also need to be just as passionate with marketing your site and to do this again you need to have passion for it. Make sure you are immensely proud of your site so that you can’t help but bring it up in every conversation. Accomplish this and you will ensure that you are able to market it better. If you are ashamed of your site on the other hand and don’t want people to see it – then quite simply you won’t promote it as much as you should and no one will find it.

Written by Vadim. Edited by Aritra Roy.

Hi, I am Vadim. I love writing about blogging, SEO and related topics. I believe you can only get limited success (if any) if you are not passionate about your work and the same is applicable for blogging. No that tattooed hand is not mine