Link building is a very effective SEO technique and good link building improves the search engine rankings drastically. It is the most important aspect of Search Engine Optimization. Link profile is the backbone of any website. If you want to rank better in the SERPs, then simply you need to be more and more powerful and authorative. And the only way to build authority is through proper link building.
By the word “proper” I meant, quality link building and not quantity. It is the quality of the links that matter the most, and not the quantity. Even with 2-3 great quality links, you can can #1 in the SERPs for a certain query and outrank any other competitor with hundreds and thousands of links.
In this article, we will discuss about the 5 most important link building duties that you must carry out regularly yo keep your sites link profile healthy.
Keep An Eye On Your Link Profile
If you have an old website, there must be many links attached to it. Some might be relevant and some might not be relevant anymore. You need to be in control and manage your links well. Too many unmanaged links result in mess and you no longer have control on the types and numbers of links you want. Know what you want, get it and get rid of the other links that you don’t want. Sometimes, wrong irrelevant links are bad for your reputation.
You can keep a close look at your link profile through many tools. But I personally prefer:
Link Reordering & Management
Managing your links also calls for classification. Put them into categories to manage them well. It is good to maintain a directory of links. This way inbound links can be exchanged with outbound links. Check and recheck your website for broken links. There are many good tools that help you check all these links on a website.
If you are into a lot of guest posting, it is always a good idea to organize yourself by maintaining a directory of all guests posts you have made with a full detailed SEO metric of those sites, like their PageRank, mozRank, mozTrust, DOmain Authority, Page Authority, etc. This will later help you
Respond Quickly To Link Exchange Emails
Link exchange is a common link building practice where two or three websites exchange links for mutual benefits. It does take time to make the decision after analyzing the website, but try to do it quickly. Webmasters often send link building requests in bulk and a little delay can result in a lost opportunity. Analyze the website and let the webmaster know even if you do not want to accept the offer. It is polite and definitely results in better business relations for future.
Keep The Website Fresh And Up-to-date
You would never know how many times in a day other webmasters visit your website and consider it for link exchange. It makes sense to be ready at all times. If you are a webmaster, it is your responsibility to keep your website updated and well functioning. It creates a good impression and displays a promise of growth. Even if you are new and do not have a good PageRank, other webmasters having higher PR might consider you when they see a good website.
Not only this, Google and other search engines loves sites with fresh content. Google gives every site a Freshness Score depending on how frequently you update the content of your site. So it is always a good idea to update your site as frequently as possible and maintain this frequency.
See Whom You Are Linking To
You will get a lot of requests to link with other website. You need to choose here wisely else you might end up in trouble. Go to the website and check how many links per page they have and to whom else they are linking. There is a good way and a bad way to do this. Those who want long lasting results stay away from quick and dirty tricks.
You should also not link to any spammy site and should not indulge in any Black Hat SEO techniques. The search engines will never like a site that has turned into a spam hub by linking to hundreds of spammy sites. Google is very strict against web spam and takes strict action and penalizes sites that support spam.
Link building is a never ending exercise. No number of links is ever enough and there is always scope for more. It is important that you keep a regular check and include the above link building activities in your daily routine.
Written by Alyssa Clarke. Edited by Aritra Roy.
Alyssa Clarke is a blogger who also happens to be a tech buff. She is always on a look out for latest gadgets and is currently hunting for some cool social networking apps. She recently read about an article on LikeBike, a bicycle powered by social media and was really impressed with it.